1
AUM
Total assets under management — the base for valuation
₹
= ₹100 Crore
2
SIP Book
Monthly SIP — recurring income signal
₹
SIP as % of AUM: —
3
Redemption Rate
% of AUM lost to redemptions in the last 12 months — lower is better
Industry average ~12–15%. Below 8% is excellent. Above 25% is a red flag for any buyer.
4
Growth Trajectory
3-year AUM CAGR — momentum signal
5
Client Profile
Quality, diversity and longevity of client base
6
Systems & Processes
SOPs, CRM, digital adoption, automation
7
Leadership Team
Depth, capability, and independence from founder
8
Succession Clarity
Named successor, documented plan, transition readiness
9
Digital Adoption
Online transactions, paperless onboarding, client portal usage
10
Geographic Concentration
Single city vs multi-location — scalability signal
11
Compliance Health
Clean audit history, KYC completeness, no SEBI/AMFI notices
12
The 3–6 Month Test
Can the business run without the founder for 3–6 months?
13
Client Portability
Are clients loyal to the founder personally or to the firm?
If clients say "I invest because of XYZ sir" — portability is low. Firm branding, team servicing, and digital platforms shift loyalty from person to institution.
14
Brand & Market Visibility
Recognised identity beyond existing clients — referral reputation, digital presence
A buyer acquires not just AUM but future growth potential. A recognised brand means new clients keep coming even post-acquisition.
15
Product Breadth
MF only vs multi-product distribution — insurance, PMS, AIF, SIF
Multi-product practices earn higher revenue per client and command a premium — a buyer can cross-sell into an already-trusted client base.
Disclaimer: This calculator provides an indicative valuation range for reference purposes only. It is not a formal valuation opinion. Actual transaction values depend on negotiation, buyer profile, deal structure, and due diligence findings. The benchmark of ₹4.22 Cr per ₹100 Cr AUM is derived from a single public comparable (Prudent × Indus Capital, 2025) and may not reflect current market conditions.
Live Estimate
AUM Entered
₹100 Cr
Business Quality Score
50 / 100
Indicative Valuation Range
₹2.1 Cr — ₹3.4 Cr
Based on quality-adjusted AUM multiple
Per ₹100 Cr
₹2.8 Cr
Quality %
66%
Multiplier
0.66×